9 Predictions for SEO in 2018

9 Predictions for SEO in 2018

9 Predictions for 2018 #1: The total number of organic clicks Google refers will drop by ~5% by the end of the year In 2017, we saw the start of a concerning trend — fewer clicks being generated by Google search on desktop and mobile. I don’t think that was a blip. In my estimation, Google’s actions around featured snippets, knowledge panels, and better instant answers in the SERPs overall, combined with more aggressive ads and slowing search growth (at least in the United States), will lead to there being slightly less SEO opportunity in 2018 than what we had in 2017. I don’t think this trend will accelerate much […]