Successful People Always Chase the Impossible — Here’s Why

Successful People Always Chase the Impossible — Here’s Why

Vince Lombardi said it best: “We will chase perfection, knowing all the while we can never attain it. But along the way, we shall catch excellence.” Successful people are always in the chase for perfection. As Lombardi knew, however, and as I’ve discovered more than once myself, what we chase is often very different from what we catch. Early in my career, I planned on being a pharmacist, then making partner at a PR firm. Both goals were within reach, but I never caught them — as they came close I found myself rethinking my ambitions, then changing direction. I had to let go of the goals that had motivated me for years, […]

9 Predictions for SEO in 2018

9 Predictions for SEO in 2018

9 Predictions for 2018 #1: The total number of organic clicks Google refers will drop by ~5% by the end of the year In 2017, we saw the start of a concerning trend — fewer clicks being generated by Google search on desktop and mobile. I don’t think that was a blip. In my estimation, Google’s actions around featured snippets, knowledge panels, and better instant answers in the SERPs overall, combined with more aggressive ads and slowing search growth (at least in the United States), will lead to there being slightly less SEO opportunity in 2018 than what we had in 2017. I don’t think this trend will accelerate much […]

How to Optimize Your Google My Business Listing

How to Optimize Your Google My Business Listing

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted. If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business. Many local businesses just claim their GMB listing and forget about it. What most businesses don’trealize is […]

Difference Between Traditional Marketing and Digital Marketing

Difference Between Traditional Marketing and Digital Marketing

Differences between digital marketing and traditional media Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution of your ad across media, you fundamentally kept the message the same and use similar main elements in your ads regardless of channel. Digital isn’t a channel. It’s a totally different way of looking at the world and engaging with your audience. In my original post, which was updated a year ago, I created a table that identified differences between traditional media and […]