How to Optimize Your Google My Business Listing

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted.

If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.

Many local businesses just claim their GMB listing and forget about it. What most businesses don’trealize is that there are a variety of other features you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that it’s accuracy stays intact.

Complete all the information Google asks for

There are a variety of questions you can answer to complete your Google My Business profile. When done, your listing will have valuable data that will make it easier for potential customers to find your company. And if you don’t fill that information in, someone else could. Many business owners don’t realize that anyone can suggest a change to your business listing — and that includes competitors.

Google My Business Posts

You can have fun with your Posts by adding an image, a Call to Action (CTA), and even including a link to another page or website. If you’re using Yext, you can create GMB Posts directly from your Yext dashboard.

Here are just a few Post ideas:

  • If you’re having an event (like a webinar) you can set up an event Post with a date and time and then add a link to the registration page.
  • Do you have a sale going on during a specific time? Create a “sale” event Post.
  • Does your latest blog post rock? Add a short description of your blog post and link to the post on your blog.
  • New product you want to feature? Show a picture of this cool gadget and link to where people can make the purchase.
  • Want to spread holiday joy? Give potential customers a holiday message Post.